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Online Tracking Expert (m/f/d)
Neckarsulm
Aktualität: 23.04.2024

Anzeigeninhalt:

23.04.2024, LIDL Digital
Neckarsulm
Online Tracking Expert (m/f/d)
As a tracking expert (m/f/d) you will work in the tracking team that is responsible for the integration of all Lidl Apps and Websites You will help to integrate tracking technologies and help stakeholders with the planning and usage of tracking data Based on business requirements, you can derive technical integration guidelines and plan the implementation together with the developers in your team You can validate if new requirements are reasonable from a business perspective, you can help estimate the technical integration As a communicator between other Product Owners or Stakeholders from other departments, you can explain what tracking integrations are needed to measure and improve the success of features and sales campaigns To recognize improvements and convert them into actionable items is familiar to you You will need to quality check and analyze tracking data from a broader business perspective
A university degree in a related field, e.g. in informatics, marketing, data management, economics or similar +4 years of working experience, preferred in a comparable position Very good knowledge in tracking technologies, e.g. in Google Analytics, Google Tag Manager, dataLayer concepts, JavaScript or in similar tools and languages You know how tracking data is stored in cloud environments (GCP, Azure), how it can be analyzed via SQL / BigQuery and how this data can be used for onsite optimization, personalization and performance marketing Good understanding of Marketing Platforms, User Journey and Attribution logic is a plus Able to work independently and be a good team player Knowledge in an agile product organization, e.g. in Scrum, Kanban or similar is a plus Good communication skills in English. German is plus but not needed for the position

Berufsfeld

Bundesland

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